INCREASE ONLINE VISIBILITY FOR AN APPLICATION SECURITY SERVICES PROVIDER
Bondera Tile MatSet was introduced in 2009 into one of the largest Big Box retailers in the U.S. as an easy-to-use alternative to traditional tile setting materials. Capitalizing on the explosion of the Do-It-Yourself movement, Bondera Tile MatSet gave homeowners a fast, clean and easy way to apply tile, thus, making kitchen and bathroom upgrades an affordable DIY project. Additionally, remodelers realized the productivity and value of Bondera’s peel and stick adhesive because a tile job could be completed in one day with Bondera versus two or more days with traditional tile setting materials. They could now do more jobs in a week, use fewer workers per job and reduce travel expenses.
Bondera Tile MatSet is available nationwide in the U.S and Canada.
The client chose NNC Services through our referral network. They wanted – a company able to support and promote its products and events by managing the social media activity and to increase interactivity and visibility in the online environment.
Also, the client wanted to be positioned as a brand leader in peel and stick adhesives that simplify the installation of tile, decorative wood trim and molding.
Drive brand awareness as the premier brand in peel and stick adhesives
Increase online presence, visibility and interaction on company’s social media account
Identify and interact with influencers in the do it yourself and crafts area, particularly those that include mosaic type crafts with tiles, broken glass, plates, buttons etc.
Our team analyzed the US and Canada market in terms of competition and industry trends. Together with the client, the NNC Team clearly identified the solutions that work best for Bondera.
Based on NNC Services’ best practices on similar projects, we suggest focusing on the following, detailed below:
- Monitoring and research (online intelligence)
- Influencers research and outreach
Also, within this project we found it useful to organize contests on Facebook and Twitter, for user generated content. Particularly, we focused on the do it yourself and crafts markets, rewarding innovative uses of the product, and also encouraging interactions with Bodera’s customers
The collaboration between Bondera and NNC Services begun in January 2013 and is still going on.
The NNC Team managed to generate visible results for the client:
As a result of social media marketing, the traffic on website increases constantly
In four months, the number of followers on Twitter increased with almost 10%
The number of followers on Pinterest increased with 18%
Product visibility increased among target audience
The number of mentions and interactions on Twitter and Facebook increased constantly with approximately 5% each week
Bondera was mentioned by bloggers and influencers in social media. The number of mentions tripled in almost 4 months.